Google Map rankings rely on three key factors: relevance, distance, and prominence.
Optimising these factors starts with an impeccable Google My Business (GMB) profile.
Claim and Verify Your Google My Business Listing
Before anything else, claim ownership of your business listing on Google My Business. It’s a crucial step towards gaining control over your online presence. Verification ensures the accuracy of your information, which is paramount in local searches. Once verified, you can manage and update your profile effectively.
Complete Your Google My Business Profile
Your GMB profile is like a digital storefront – make it as inviting as possible. Include essential details such as your practice name, physical address, contact number, and website. High-quality images and videos showcase your offerings and help patients get a feel of your practice even before visiting.
Consistent NAP Information
Consistency in your Name, Address, and Phone Number (NAP) across all online platforms is imperative. Search engines use this information to determine your practice’s authenticity and relevance to local searches. Maintain uniformity to avoid confusion among potential patients.
Encourage Google Reviews
Positive reviews not only boost patient confidence but also impact your rankings. Encourage satisfied patients to leave reviews on your GMB profile. Responding to reviews, whether positive or negative, displays your commitment to customer satisfaction.
Local Keyword Optimisation
Incorporate local keywords naturally into your business description and content. Think about what potential patients might search for when looking for services in your area. Striking the right balance between keyword optimisation and organic language use is key.
Quality over quantity is the rule of thumb when it comes to backlinks. Seek authoritative local websites and directories to link back to your website. Relevant backlinks enhance your practice’s credibility and relevance in local searches.
Localised Content Strategy
Develop content tailored to your local audience. This could include addressing local concerns, events, and trends. Engaging content not only keeps your patients informed but also boosts your local SEO efforts.
Given the prevalence of mobile searches, a mobile-friendly website is no longer optional. A responsive design ensures that patients can access and navigate your site seamlessly on various devices, contributing to a positive user experience.
Engage with patients on Google My Business
Active engagement on your GMB profile sends positive signals to search engines. Respond promptly to patient reviews and comments. By fostering a sense of community, you not only enhance your online reputation but also improve your chances of ranking higher.
Implement Structured Data Markup
Structured data markup provides search engines with additional context about your practice. It can lead to rich snippets – enhanced search results that display valuable information, such as reviews, ratings, and opening hours. This markup helps your listing stand out in search results.
Regularly Update Business Information
Your business hours, services, and offerings can change. Keeping your information up-to-date is crucial for maintaining patient trust and preventing any potential negative experiences.
Utilise Google Posts
Google Posts allow you to share timely updates, promotions, and events directly on your GMB profile. These posts appear alongside your listing and are a great way to capture patients’ attention and encourage engagement.
When you upload images to your GMB profile, consider geo-tagging them. Geo-tagging embeds location information into the image file, further emphasising your practice’s connection to the local area.
Build Local Citations
Local citations are mentions of your practice on local directories and websites that contribute to your online credibility. Ensure that your NAP information is consistent across all citations to enhance your local SEO efforts.
Location Pages on your Website
If your practice operates in multiple locations, consider creating dedicated pages on your website for each location. These pages can provide specific information about each practice location, catering to users’ local searches.
Networking with Local Influencers
Collaborating with local bloggers, influencers, or businesses can extend your reach within the community. This partnership can lead to valuable backlinks and increased local visibility.
Monitor Insights and Analytics
Staying informed about how patients interact with your GMB profile provides valuable insights. Analysing data such as clicks, calls, and direction requests can help you refine your strategies and make informed decisions.
By optimising your dental practice’s online presence for local search, you can attract more local patients, increase your visibility, and grow your business. Dental Design is a full service, dental marketing agency, with over 20 year’s worth of experience. Contact us today to find out how we can help your practice.