An FAQ page, typically for treatments, provides answers to common queries patients may have. It is usually a list of common questions patients ask, with expanded answers on the page.
As an FAQ section can provide a large amount of information on a single page, it is very important to design that page in a user-friendly and organised way.
The first thing you need to decide is, do you setup a dedicated FAQ page, or include FAQ sections on each treatment page. I’m a fan of the latter as this will beef up each treatment page content, which will help them rank.
An FAQ section should attempt to answer the most common patient questions. E.g ‘who is this treatment suitable for’ ‘how long will the treatment take?’ ‘does it hurt?’ ‘how much does it cost?’
A few points to keep in mind:
The more organised and clear the questions and answers are, the more useful they will be for the patient. Similar queries should be grouped together or combined to avoid repetition.
Ensure the page is filled with questions you really do get asked, as opposed to just a list of things you want to tell, which may have no use to the patient.
This is important for both the patient reading it and the search engines who are ranking the content. A good example is to talk about gum disease rather than periodontics.
They can establish you as an expert and build trust.
Building trust with a patient starts with your website. It will be the first time they are in contact with your practice and an FAQ page or section, can help to establish you as an expert for that particular treatment in the patients eyes. If you provide relevant information, answer their questions and have ‘call to action’, they are more likely to convert.
They can boost SEO.
Search engines use the content of your website to determine whether or not your site is ranked for a particular keyword/keywords typed into the search bar. When you write the question; “is ibuprofen for good for wisdom tooth pain?” in your FAQ and provide an answer, should a patient search this query, you have the potential to rank for this:
In this case, our client Complete Dental Care in Glasgow, is now ranking at the top of Google for the query ‘how to self treat wisdom tooth pain’. This has caused a large spike in traffic!
Here at Dental Design, we offer a copy improvement service as part of our Premier SEO package. If you would like any more information, please contact us.