Setting up social media accounts and gathering faceless followers who never interact with your page isn’t going to help your dental practice flourish. What you really need are followers that engage with your practice’s page and become an audience of…
Each social platform is different. What works on Twitter won’t necessarily resonate on Facebook, what you Pin on Pinterest isn’t the same as what you’d post on Instagram. That’s why we can’t stand seeing ‘linked feeds’ in which what is…
Google Adwords offers a vast amount of features that enable savvy advertisers the tools necessary to grab the attention of customers and staying ahead of the competition. In this blog you’ll learn all about site links, why they are important…
SEO has received a lot of attention in the last few months due to some interesting changes to Google’s algorithm (the major updates including Panda, Penguin and Mobilegeddon), but 2016 is actually ramping up to be one of the most…
One of the best (and worst!) things about working within online marketing is that it’s constantly changing and evolving. There’s always a new update, algorithm or feature being rolled out, whether that’s with organic search, web design, pay per click…
Every day, businesses are using video to connect with their customers in a uniquely personal way on social media. In the first year of Twitter-owned Periscope, people worldwide watched an average of 110 years of content every day. On Facebook,…
You may have come across a legal case in the news this week involving Google and e-ventures Worldwide, which had a number of its websites banned and is fighting in court for damages as a result. The fall out from…
My blog from the 21st April reported a change in the SERPS in the US showing a Adword adverts in the Google Local Map Listing for business searches on Google Maps. At the time I had not seen the adverts…
Bloggers, vloggers and so-called ‘youtube sensations’ have overhauled the marketing world in the past few years. The rapid growth of social media has brought with it a new breed of communication that has the ability to connect with consumers in…
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