Your website is one of the greatest assets of your dental business. Being able to correctly value your business assets and identifying the need for investment towards what brings revenue is Business School 101. From the domain, to the content…
Youtube started out 11 years ago to “improve processes that were deemed difficult”, like uploading a video online and sharing it with friends. However, the brand has since “created a whole new generation of talent”. Youtube ‘sensations’ such as Zoella…
In 2015, we heard several informal statements from the search giant Google, that mobile search volume would likely overtake desktop searches at some point this year. Google just confirmed this is now the case. This is also reflected for a high number of our clients based…
Every August (for the last 4 years), we start the process of gathering feedback from practices under our existing care. This is achieved with a quick and easy (if I say so myself having designed it), 6- question survey sent…
Instagram has launched a new feature called Stories, which has the concept of fun and short-lived posts that disappear after 24 hours. Sound familiar? (ahem, snapchat!) First, let’s look at what Instagram stories look like. When you log into your…
Measuring your online marketing performance….key metrics
4 August 2016 | Marcus Amberton | MarketingOne of the main benefits of online marketing is that you can easily measure performance using software like Google Analytics. On a monthly basis we send out our newsletter to our clients which includes their website statistics. This allows them…
It’s getting ever more difficult to get new websites ranking and older websites keeping their good positions within Google search. We have seen up to SEVEN spots for Google adwords taking up space, and now the ‘seven pack’ local listings…
Link building is one of the most important tasks that we perform for our clients on an ongoing basis. The process aims to increase the number and quality of inbound links to a website with the goal of increasing its visibility…
I’ve recently bought and moved into a new home… I know .. yeah me!! Now that the dust is beginning to settle (literally), my concern for the new pad is that I get too used to things being where they…
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