Youtube started out 11 years ago to “improve processes that were deemed difficult”, like uploading a video online and sharing it with friends. However, the brand has since “created a whole new generation of talent”.
Youtube ‘sensations’ such as Zoella has revolutionised the way businesses interact with consumers and youtube are looking to nurture this talent to ensure that they do not move to other platforms.
“YouTube doesn’t succeed unless its creators succeed. Our job is to focus on remaining the home of video. We have a billion users worldwide, people enjoy the platform and find it easy to use. We need to keep that ease while remaining technically the best,” Thea O’Hear, communications manager at YouTube.
Other social platforms have increasingly moved to make video a central part of their offering. For example, Instagram recently launched a ‘Stories’ feature that allows its users to share moments of their day and is understood to be testing a video channel.
Meanwhile, Facebook has put a bigger focus on live video. However, “Live has become a big buzzy word. But we’ve been livestreaming events since 2011, like the royal wedding. Live is not new for us, but we probably need to remind people that live is a huge part of our offering. Mobile live streaming is going to be a big thing for us in future, and it’s coming through.”
As YouTube stars have become increasingly popular with consumers, brands have looked to take advantage. Many see them as a way of engaging younger audiences at a time when there is increased competition for their attention.
You may be reading this thinking-what does this mean for our dental practice? This news from youtube cements the fact that video is going no where and it’s something that all businesses whether large or small need to embrace.
If you would like help with your social media and how to create beautiful practice videos, speak to a member of our social media team on 01202 677 277 who will be happy to help you.
Thanks to Marketing Week for the inspiration for this post.