Ever thought about using video in your blog posts?
Creating videos can have a huge impact on your blog. When you create new content for your blog, you need to think about your story. Why does it matter to your audience and why would they read it?
Where to begin?
It helps to deliver your message
Depending on the type of content you publish, using video might be a great way to deliver your message. Video helps patients understand the concepts you are trying to explain. One reason people love video is that it provides them with a change of pace – and some visual relief from having to read information.
Purpose
There’s no point embedding a video into your blog post if it doesn’t add value to what you’ve already said. Make sure that the video is relevant to your post, and that it supports or adds to the point you’re trying to make. If you have a recorded version of the written post, embedding it will mean you’re giving your audience a choice, as well as providing an alternative way for you to deliver your message.
User Engagement
The more time a user spends on your website, the higher the chances that you will convert them into a loyal patient. Video drastically increases the amount of time that people spend on any given page.
Tell people your post includes a video
Advertising the fact your post contains a video is a great way to get your post noticed. Here are a couple of ways to give people a clear indication that you’re sharing a video:
Embed the video near the top of the post – This way, your patients will see the video as soon as they click on the post, so they’ll know straight away that you’ve got some video content to share with them. Putting a video at the bottom of your post will make it less visible and reduce the chances of people watching.
Put the word ‘video’ in the title – It may seem obvious, but adding the word ‘video’ to the title will mean people know there’s video content before they even click on the post.
Provide some context
Placing a video into an otherwise empty blog post is not going to be effective. People want to know what the video is going to show them before they watch it. Write at least an introduction and try to include the following points:
What – point out what the video is about
Why – tell your patients why they should watch the video
The benefit – point out the benefit they will get by watching it
Add a call to action
This is your chance to tell the patient what to do next. After they’ve read your post and watched your video, it’s more than likely the next question that pops into their head will be “so what?” So, tell them what you want them to do! I.e. Put their contact details into a contact form for a special offer / more information to be sent.
This is also the perfect place to advertise your social media channels by telling your audience to ‘like’ your pages, or ‘share’ your post with their friends and colleagues.
Optimise!
Simply placing a video into your blog won’t do you any favours, unless you’ve taken into consideration the size of the link you’re embedding. Be sure to optimise the width of the video to match the width of your blog’s content area. This will stop the resolution being affected, as well as ensuring the full width of the video can be seen on your readers’ screens.
For every blog post you write, create a video based on it and share that video on your various social channels and make sure you grab the blog link and add information about the content in the description. This will help you not only boost your search engine results, but also reach new people who may never have visited your blog before.
If you would like any further information then please give the Dental Design team a call on: 01202677277.
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