In 2015, we heard several informal statements from the search giant Google, that mobile search volume would likely overtake desktop searches at some point this year. Google just confirmed this is now the case. This is also reflected for a high number of our clients based on their website analytics.
The company said that “more Google searches take place on mobile devices than on computers in 10 countries including the US and the UK.” The company declined to elaborate further on what the other countries were, how recently this change happened or what the relative volumes of PC and mobile search queries are now.
Google did say that mobile queries include mobile browser-based searches and those coming from Google’s mobile search apps. The company didn’t break down the relative shares of each.
With this revelation that mobile search has now overtaken desktop search we get a bit more color and context for the recent mobile-friendly algorithm update. Mobile optimisation is now more important than every for not only the user experience, but for your rankings as well.
If your website isn’t mobile optimised, or if you aren’t sure that it is – please give your account manager a call who will discuss how we can help.