Link building is one of the most important tasks that we perform for our clients on an ongoing basis. The process aims to increase the number and quality of inbound links to a website with the goal of increasing its visibility in the search results.
A new ranking study on links published today by the Stone Temple Consulting team reflects that we have been right in our efforts!
The new study says there is a “near-perfect correlation” between ranking highly in Google and the links pointing to that page. This study aggregated the count of links by ranking position for the top 50 results across 6,000 search results pages, and it showed a near-perfect correlation between links and ranking. They used three different statistical models when analyzing the results.
So while some may have felt links may have been a declining ranking signal, this study shows the opposite.
Eric Enge, CEO of Stone Temple Consulting, told Search Engine Land, “If your content isn’t competitive in relevance and quality, links won’t help. If it is, links will make the difference.”