My last blog was about Quality Content as defined by Google, and in danger of running with a theme, this week’s blog tackles Googles ‘Quality Score’. This term references the score your Google Adwords Pay-Per-Click campaign can obtain in order…
Google’s new domain name – what does it mean for your Dental Practice?
11 September 2015 | Marcus Amberton | Internet, MarketingWhy did Google choose the ABC.XYZ domain name for its new holding company? It has certainly has caused debate in the SEO industry, many speculating what this may mean for domain names, extensions and rankings moving forward. If you go to…
What is Google defined ‘Quality Content’?
10 September 2015 | Marcus Amberton | Marketing, Search Engine OptimisationWe know without a shadow of doubt from our ears being very close the industry ground, but also through our own experience, that creating websites with unique, engaging, fresh, and relevant content will improve your SEO and rankings by a…
A great landing page is essential to any PPC strategy. Attracting clicks on your ads is just the first part. You then need to ensure that the landing page meets potential patient expectations and works as hard as it can…
Link building ideas for dentists
5 September 2015 | Marcus Amberton | Internet, Search Engine OptimisationLink building is one of the most important ways to get your websites ranking well for your targeted keywords. Whilst other factors such as Social Media and Google Business are becoming more important when it comes to ranking highly in the…
One of the world’s most recognisable logos was updated this week, the reaction has been mixed. Google’s logo has undergone many, mainly small, changes in its history. The colours have changed, 3D letters have been flattened, and an exclamation point…
Google has issued an important notice for small business owners with a Google My Business account. The search engine giant warns that business owners may soon be receiving a message from Google asking them to take action or have their account de-verified….
It couldn’t be more vital for a dental practice or medical professional to have control over their online reputation. PR professionals across the world have for a long time preached the golden rule: The best time to start a brand…
Google has begun testing promoted video ads in search results, in a move aimed at broadening its ad capabilities to include more multimedia rather than just links. The search giant is keeping silent on any details, but it makes sense…
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