Link building is one of the most important ways to get your websites ranking well for your targeted keywords. Whilst other factors such as Social Media and Google Business are becoming more important when it comes to ranking highly in the search results – quality inbound links are still the cornerstone of most successful websites.
As part of our SEO work, we perform inbound link campaigns () for our Classic + and Premier clients but there plenty of other link sources that many Dentists don’t think to utilise.
Do you refer dental patients to an Implant Specialist? An Orthodontist? Or an Oral Surgeon for more complex cases? Dental websites in your referral network are a great place to start your link building campaign. Links between similar businesses are some of the strongest links a dental practice can obtain to help with its SEO efforts.
The easiest way to get a link back from a dental supply or equipment company is offer up a website testimonial with a link back to your website instead of listing your city. It never hurts to ask, especially if you are a valued customer.
Do you have a link on your local Chamber of Commerce website? How about on any of the websites that you’ve done Dental Courses with? Professional dental organisations not only can grow your professional network, but also can be a great source for link building to your dental website.
Do you have valued patients who have their own business websites who might link to you on their useful links page? Check with any family, friends or close acquaintances who may be willing to link to your website…asking around is the key here!
Social media websites are a great way of building links and engaging with your patients. You can setup business profiles on Facebook, Twitter and Google + as well as Linkedin. You can use these channels to link back to useful content on your website, as well as managing them to increase your ‘followers’ (or ‘Likes’) who in turn can be encouraged to link to your website.
You can use sites such as Dentist Finder to send out patient review requests which will build your online reputation and increase your links. Don’t forgot reviews direct through Google (these require your patients to sign up to a Google account) as these certainly have a positive effect on SEO and inbound links
Press releases are good way to build links back to your Practice’s website. There’s prnewswire.com, prweb.com, www.prlog.org, free-press-release.com, pr.com, I-newswire.com, PRBuzz.com, and more — just Google ‘press release distribution’ to see a full list of websites offering press release distribution services.
Creating a resource page is a great way to obtain links back to your dental website, if you can write content that you patients find useful – topics like ‘oral hygiene tips’ or ‘caring for your children’s teeth’ would be popular – you will find that your website gets more links than if your were just to leave it with treatment information and your contact details. People link to useful, informative content.
Often local events have their own event websites that stay up long after the event has ended. Being an event sponsor not only offers you involvement in your dental patient community but a chance to be featured on their websites. Charity events are good for this.
Most blogs and online publications are always looking for experts in various fields to provide articles. Get to know the local journalists in your community and introduce yourself as a go-to specialist on dental-related subjects. Is there a popular blog in your niche where you can offer an expert opinion on teeth whitening, the latest in dental implants, or the proper way to brush your teeth to prevent cavities? There are many top mom bloggers who would love to share advice from dentists along with their regular blog articles. Just make sure your guest articles always include a link back to your dental website.