Link building ideas for dentists
Link building is one of the most important ways to get your websites ranking well for your targeted keywords. Whilst other factors such as Social Media and Google Business are becoming more important when it comes to ranking highly in the search results – quality inbound links are still the cornerstone of most successful websites.
As part of our SEO work, we perform inbound link campaigns () for our Classic + and Premier clients but there plenty of other link sources that many Dentists don’t think to utilise.
1. Dental Referrals
Do you refer dental patients to an Implant Specialist? An Orthodontist? Or an Oral Surgeon for more complex cases? Dental websites in your referral network are a great place to start your link building campaign. Links between similar businesses are some of the strongest links a dental practice can obtain to help with its SEO efforts.
2. Dental suppliers and equipment companies
The easiest way to get a link back from a dental supply or equipment company is offer up a website testimonial with a link back to your website instead of listing your city. It never hurts to ask, especially if you are a valued customer.
3. Check to see if any organisations you belong to will link to your website
Do you have a link on your local Chamber of Commerce website? How about on any of the websites that you’ve done Dental Courses with? Professional dental organisations not only can grow your professional network, but also can be a great source for link building to your dental website.
4. Patients, family and friends
Do you have valued patients who have their own business websites who might link to you on their useful links page? Check with any family, friends or close acquaintances who may be willing to link to your website…asking around is the key here!
5. Social Media
Social media websites are a great way of building links and engaging with your patients. You can setup business profiles on Facebook, Twitter and Google + as well as Linkedin. You can use these channels to link back to useful content on your website, as well as managing them to increase your ‘followers’ (or ‘Likes’) who in turn can be encouraged to link to your website.
6. Online reviews
You can use sites such as Dentist Finder to send out patient review requests which will build your online reputation and increase your links. Don’t forgot reviews direct through Google (these require your patients to sign up to a Google account) as these certainly have a positive effect on SEO and inbound links
7. Press releases
Press releases are good way to build links back to your Practice’s website. There’s prnewswire.com, prweb.com, www.prlog.org, free-press-release.com, pr.com, I-newswire.com, PRBuzz.com, and more — just Google ‘press release distribution’ to see a full list of websites offering press release distribution services.
8. Create useful content
Creating a resource page is a great way to obtain links back to your dental website, if you can write content that you patients find useful – topics like ‘oral hygiene tips’ or ‘caring for your children’s teeth’ would be popular – you will find that your website gets more links than if your were just to leave it with treatment information and your contact details. People link to useful, informative content.
9. Sponsor a local event.
Often local events have their own event websites that stay up long after the event has ended. Being an event sponsor not only offers you involvement in your dental patient community but a chance to be featured on their websites. Charity events are good for this.
10. Writing guest articles for online publications.
Most blogs and online publications are always looking for experts in various fields to provide articles. Get to know the local journalists in your community and introduce yourself as a go-to specialist on dental-related subjects. Is there a popular blog in your niche where you can offer an expert opinion on teeth whitening, the latest in dental implants, or the proper way to brush your teeth to prevent cavities? There are many top mom bloggers who would love to share advice from dentists along with their regular blog articles. Just make sure your guest articles always include a link back to your dental website.
More posts from our team
Five Star
Reviewed Marketing
"Would definitely recommend to a friend"
"I cannot recommend Dental Design highly enough"
"Really great company to deal with"
"Very professional, efficient & adaptive to new situations"
"I cannot recommend them highly enough"
"Has been invaluable and gone out of her way to help us"
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"The team and package offered at dental design was unrivalled"
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with"
"always met with a swift and professional response"
