Latest Google Maps Announcement
Google has issued an important notice for small business owners with a Google My Business account.
The search engine giant warns that business owners may soon be receiving a message from Google asking them to take action or have their account de-verified.
The consequences of this could mean:
- Google may de-verify your account, meaning it could potentially be claimed by another business
- Google may take the step to remove a business from Google Maps altogether
As usual, Google has the user experience of its services in mind here, and states:
“When companies don’t keep their online information up to date, it can create an unpleasant experience for people searching the Web for information, like if a customer arrives at a local business only to find that the address or operating hours have changed. We’re always trying to make it easier for customers to connect with businesses on Google.”
The dental practices we manage here at Dental Design enjoy relevant, targeted traffic to their websites they attain through their claimed and optimised Google Local Listing, which is the listing that you see with the map attached to it.
This listing is very important as;
- It’s the listing someone searching for a local dentist is most likely to see on a mobile device
- Google ranks these cluster of listing high on the first page
- It shows your reviews and where you are, with contact details etc – so it gets the greatest click-through-rate
We advise ensuring you log-in regularly to your Google My Business account, check the details are all correct, and avoid potentially losing this important online marketing asset.
For ALL our managed SEO packages we already ensure that practices Google Local Listings are up-to-date and fully optimised with opening hours, descriptions of services, exact location and imagery.
If you’re not one of our clients you really need to do this for your own practice asap!
Contact our team on 01202 677277 to speak about this further.
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