Follow the 80/20 rule by providing a mixture of work and play – 80% of your posts should be social but still relate to your industry and audience, whereas 20% should include the products and services that you offer. Its should all be about educating, informing and entertaining first and selling second.
Respond within 1 hour and no later than 24 hours. You should acknowledge patient interactions, even just to say “thank you!”. If negative comments arise, the worst thing to do is ignore them, if they are handled correctly, people will actually think more highly of your practice.
Consider the context of your message in the news-feed – You’re posts will be showing up in between pictures of friends and family and other things that are really important to them. If your message doesn’t relate they may un-follow you before you’ve even got off the starting block.
Keep your posts under 80 characters – Its said that posts with less than 80 characters receive more engagement than more lengthier posts.
Build your Facebook following organically – Reach out to your established networks and spread the word about your page by linking it to your emails, website or blog. Send an email specifically telling patients where they can find you on Facebook. Build a strong Facebook following by posting great content, links, photos and the occasional special offer.
Sharing someone else’s post – If you want to share somebody’s post without clicking the share button, make sure you tag their page into your post referencing them.
Ask questions and post enticing content – Its said that Facebook followers love a good question and posts with questions have higher comment rates than non-question posts.
Post no more than 1-4 times a week and 1-2 times a day – The last thing you want to do is clutter peoples news-feeds, space them out with a few hours apart.
Sell, sell, sell – Constantly posting promotions can cause patients to un-follow you.
Ignore your audience – There should always be a “human” behind the social media page, if people are commenting on your posts, make sure you interact with patients that have taken the time to comment. Ignoring them, whether they write something positive or negative will only disappoint or make them annoyed.
Posting on a Business page – Don’t post on other peoples Facebook Business pages that you don’t already have a good relationship with telling them to like your page.
Write a lengthy post – Adding context to a photo or link is key, however, writing a long status update could cause followers to dis-engage.
Write fake comments – Engagement is key for all businesses on Facebook, however, writing fake comments will do you more damage. Gaining real patient feedback, good or bad, will help you determine which content works best for your audience.
Clutter the newsfeed – Inundating patients with a constant stream of content will have a negative effect. Its said that the number one reason social media users “unliked” a brand on Facebook was because the brand posted too frequently.
If you would like any further information then give the Dental Design team a call on: 01202677277.
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