Have you ever wanted a way to show your adverts to people more likely to make a purchase? You can do just that with Google’s remarketing product. Remarketing is used to show ads to users who have been on your…
Matt Lawson’s published Google report, ‘I-want-to-go Moments: From Search to Store’, provides some really useful insights into user behaviour today on mobile and desktop for searches with local intent. Below are the key take-aways that are relevent to dental practices…
13 things you didn’t know Google could do!
14 July 2015 | Marcus Amberton | Search Engine OptimisationIf you’re reading this, it’s likely that you already know the importance of Google for your dental marketing. However, Google is so much more than a simple search engine, here’s 13 features you may not know to do with Google….
5 ways to fully optimise your Google Local Listing
10 July 2015 | Marcus Amberton | Search Engine OptimisationAccording to Google, an estimated 73 percent of all online activity is related to local searches. Customers turn to local search to learn about the local businesses and services available in their area and evaluate them – this includes finding a dental…
If you’re using Google Analytics for your website stats (like we do), you need to make sure it’s accurate. Not having data pulling in or reporting properly is like building a house on a shaky foundation: It doesn’t end well….
Video is king and Facebook is pushing hard on this form of content. Following updates this week geared towards showing users more videos, the social network has announced their first steps towards enabling video partners to earn advertising revenue from…
One of the great things about Google Analytics, is how simple it is – easy to set up and easy to use. But if you want to get the most out of your website data, there is additional functionality you…
With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it on there; people are capturing moments large and small on Instagram. However, until now, it’s been quite…
This week I attended a webinar by WordStream, the PPC experts, providing some useful advice for streamlining the managament of PPc accounts and ensuring resources are used in the most efficient way. They provided ‘5 guidelines for achieving success in…
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