Google remarketing

16 July 2015 | | Marketing

Have you ever wanted a way to show your adverts to people more likely to make a purchase? You can do just that with Google’s remarketing product.

Remarketing is used to show ads to users who have been on your site before. For every remarketing campaign that you want to run you will use a ‘list’ of visitors to target. Lists are set up by tagging visitors with a cookie when they view certain pages of your site, for example, by tagging users who visit a page about teeth whitening you can then advertise your whitening options to them. Remarketing is a very useful and powerful form of advertising because you are showing your adverts to users who have expressed an interest and are therefore more likely to convert.
So why should you use remarketing?

  • It’s great way of generating more leads from visitors that have already shown an interest in your company and its products or services
  • a lower cost per click than Google Adwords PPC and good conversion rates – “Retargeted customers are 70% more likely to complete a purchase.” – source www.criteo.com
  • an integrated online marketing campaign with PPC and remarketing working together (although you can run Google Remarketing without Google Adwords PPC campaigns)
  • great brand awareness and for smaller companies you definitely appear bigger – you are everywhere!
  • exceptional versatility and flexibility – you can target visitors that have viewed specific pages on your website – if a user has visited your dental implants treatment page, you can show implant adverts for example.
  • more options with regard to advert display to make sure you really get noticed – not just the usual text based adverts
  • a second chance for you to connect with visitors to your website helping you to close purchases and encourage contact from tentative visitors

If you are interested in setting up a remarketing campaign for your practice – please give us a call on 01202 677277 and we’ll answer any questions you may have.

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