So you want to rank locally?
Don’t we all! Due to the nature of our client base, local search is an absolute priority and it’s getting harder to compete for those highly prized positions on the first page of a Google Search for ‘Dentist +location’
There are three characteristics that stand out for those ranking highly for local keywords:
Proximity. Is the physical business location close to the location defined?
Relevancy. Is the business relevant to the search query or what it is asking?
Prominence. Does this business stand out? Should it appear above others as relevant for the location?
The first place to start is Google My Business. Claiming your business location is critical. Once you have done this, fill in the information and make sure that your profile reaches the 100% marker. Once this is done, ask patients to leave you Google reviews, once you have 5, stars will appear next to your listing, highlighting you from your competitors.
Links and social signals are also important and no-followed links seem to help with location-specific aspects of weighting. If you’re hunting for links or people to share your content with, local businesses and the local paper can be great places to start.
Cater for all devices; Google have openly and rather loudly showed their preference for responsive website design, so that users with all devices have a great online experience. Naturally then, if your website is responsive and your competitor’s website isn’t, you will be more likely to rank higher.
There are some fantastic tools out there like Local SEO Checklist which help you to ensure that you’re doing all of the ‘right’ things to tell Google that you’re the authority website for your given location.
If you would like further information about search engine optimisation for your dental practice, give a member of the Dental Design team a call on: 01202 677 277 and we’ll be happy to help you.
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