Facebook video publishing and management

23 July 2015 | | Social Media

Facebook has announced a new set of video managment tools for business owners and advertisers using the social media platform for their online marketing needs. The tools allow video publishers to better control and manage video content.

There is a new video upload process including options to:

  • exclude video from the News Feed and Timeline, and publish the videos only to the Page’s Video tab
  • prohibit the embedding of videos on third-party websites
  • set a vidoo as ‘secrte’, which will make them accessiable only via a direct URL
  • categorise a video as entertainment, news etc
  • add a custom thumbnail for each video
  • set an expiration date for a video, while still saving its insights data after the video is removed
  • restrict a video’s audience by age and gender

This upgrade mirrors features on YouTubes video publication, giving much more control to the business owner in where and when audiences come across video content.

For dental practices, the upgraded features are relevent to a more targetted and protected social media campaign and management.

7 top tips for Facebook video marketing for dental practices:

Pin your videos: Facebook allows you to pin your video content at the top of your business page to keep it from being pushed down as you publish new content. By pinning videos to the top of your page, you can ensure this will be the first post visitors see.

Target Video Content: Facebook is one of the best ways your dental business can speak directly to those who know and like your products or services. Create video content that is tailored to fit your dedicated fanbase and give them something to look forward to and respond to, rather than video content that is meant for a general audience.

Focus on Entertaining: Facebook is not a place for deep decision-making, so focusing on informative yet entertaining content will be best received.

More Video is Better: Your Facebook audience is much more inclined to watch video content than read text. It is important to post high-quality content, but don’t let focusing too much on this or spending too much time on one video get in the way of pushing out more, new content.

Communicate a Message: Avoid bothering your Facebook fans to share or follow your brand; this will become annoying very quickly. Instead focus on another message you can relay to your audience. For example, have them check out your dental blog or a webpage for more details on an event or promotion, or propose a question at the end of your video to encourage fans to interact right then within your post.

Be Consistent: If your goal is to release new video content continuously but not sure what is too much or not enough, try posting video content every other week, then polling your Facebook fans to see if they want to see more or less original content from your brand. This is a good way to determine the consistency of video content that works best for your audience.

Contact Dental Design to discuss your facebook video marketing strategy on 01202 677277.

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