Domain Name Questions

24 July 2015 | | Marketing

Whether you are building your first website for your practice or deciding to change your domain name, choosing the right one is very important.

Below are some common questions that are asked about domain names:

Does it matter if I choose a .com or .co.uk domain?

No, Google has stated that it treats all top level domains (.com, .co.uk etc) the same.

Will it benefit my rankings if I choose a domain with keywords in it?

Google once used keywords in domain names as a ranking factor for websites. It is now less important to have keywords in domain names. What is more important is to have your practice name in the domain name as this is what people are going to recognise in search results.

Can I change my domain name?

Yes you can but be aware of:

  • telling your existing patients that you have/are going to change your domain name
  • the search engine optimisation (SEO) of the previous domain might not all be transferred across to the new domain
  • you will need to keep the previous domain for as long as possible as any links created around the web will be using the previous domain and these need to be forwarded to the new domain.
  • the old email addresses on the previous domain will need to be forwarding to the new domain email addresses

I have noticed that .london domain names are now available should I get one? 

Google have stated that it treats .london domain names the same as other top level domains (.com, .co.uk etc). However if you want to secure your brand name it is best to purchase your .london domain before somebody else does and you never know Google could change their ranking algorithm at any stage and use the .london extension as a ranking factor for searches carried out in London.

Should I purchase a .dentist/.dental domain name?

If you already have a .com or .co.uk domain name I would say you would want to secure your .dentist/.dental domain for possible future use. I don’t think you should use it for your main website just yet as people aren’t familiar with this domain extension in Google and might be less likely to click through to your website. However, when people become familiar with a whole range of different domain extensions you might chose to use your .dental/.dentist domain as your main domain to try and stand out from the competition.

 

Give Dental Design a call (01202 677277) if there is a domain name you would like and if it is available we can purchase, register and manage it for you!

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents