Whether you’re just getting started with social media, or you’ve been doing it a while, the way you conduct yourself through your social media accounts is a direct reflection on your practice. Social networking through sites like Facebook and Twitter is changing the way customers and businesses interact. To nail social media its usually a bit of experimenting and a lot of trial and error.
Social media seems easy especially because the barrier to entry is low. You can be up and running on any social media platform in minutes, and usually for free. In reality, social media is hard for exactly the same reason. When the barrier to entry is low, the barrier to attention is high.
As patients come across your social sites and comments, they are going to expect the practice to be social as well. The key to succeeding with social media is to consistently contribute meaningfully and engaging content. Here are several unwritten rules of social media:
It’s one thing to tweet and post on Facebook a few times a week and write a blog post once a month but it’s quite another to be active on a handful of social media channels on a daily basis.
Before you dip your toes into social media, just make sure you have enough original, quality content ready and waiting so that you are able to offer news, information and opinion for an indefinite period of time, otherwise patients will simply disengage. Quality content engages audiences, is shared across multiple platforms, and gains more interest in your practice.
If you would like any further information then give the Dental Design team a call on: 01202677277.