8 tips for gaining social media content

30 July 2015 | | Social Media

Often, the hardest part of getting your social media pages off the ground involves getting content from different members of the team. Having multiple perspectives and ideas is helpful, but it can also turn something that seems simple into a herding exercise!

There’s a good reason getting content from your team is never easy. Unlike those of us in the marketing world, your staff have their own responsibilities and tasks that have to be finished.

And yet, that’s exactly why we need their input when it comes to content for social media updates, blog posts and visuals. They know things about your practice and patients that we don’t (yet).

With that in mind, here are eight tips you can use to get great content from your team in a timely manner:

  1. Explain what you need and why

Make it easier for them to understand their time investment by explaining what you need from them and how it’s going to be used.

  1. Give constructive feedback

If what they give you initially can’t be used, explain why (in gentle terms, of course) and ask them to take another crack at it. You might hear a few grumbles, but that’s better than putting something weak on your Facebook page simply because it’s “done.”

  1. Go face-to-face

If you need ideas or feedback from someone who’s either too busy to participate or uncomfortable putting their thoughts into words, consider interviewing them and then turning the resulting notes into finished social media updates.

  1. Ask for less and offer to do more

Alternatively, you could ask your team members for bullet points instead of actual content. Then, you can turn those into finished posts or have a professional do it for you. Either way, things will go much faster than they would have if you’d started from scratch.

  1. Pull all the great minds together

If you want to spur creativity, consider having meeting where you gather everyone together and have them put their thoughts to paper. In just an hour, you might be able to get most of what you need.

  1. Make it fun (or competitive)

Creating content doesn’t have to be a chore. In fact, things usually go better when everyone involved is having a good time. So turn it into a competition, where the person who submits the best ideas gets a gift card or an afternoon off for example.

  1. Play the dictator

In situations where a lack of content is holding you up, go with the “nuclear option” demand that everyone gets to work on what we need. This isn’t always the best for creativity or morale, but it can move the project forward.

  1. Provide a safety net

Even some of the best and brightest minds don’t enjoy writing, or may feel self-conscious when it comes to sharing their work. Let them know that anything they give you will be run through a proof reader before it goes online. That might be enough to make them feel comfortable and get them submitting ideas.

If you would like further information about social media training for your dental practice, give Dental Design a call on 01202 677277 and a member of our team will be happy to help you.

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