One way to enhance your practice would be with video marketing. Video is becoming extremely popular and ranks on the first page of Google much faster than traditional SEO, in fact 9 out of 10 searches in Google now include video results. Video:
Understand your audience
Before thinking about content, research what your patients require rather than assuming what they want. Video has to be interesting, entertaining and informative to grab their attention but also consider patient profiling alongside the sector and target customers.
When you have identified your audience, explore their online communities and find out where they look for information. Consider market research into your audience when testing the video content to see if it is relevant before continuing the process.
Videos help your visibility in general, each element of a video is distributed separately and can attract its own patient base.
Create the content
Producing great video is not enough, you have to use it. Identify your goals, so whether its raising awareness of the practice in general or driving a particular service or special offer.
Work out how you are going to get your patients attention and include this in your production of the video:
It’s said that Facebook posts with video are given extra weight in the algorithms and they have higher engagement rates than posts with just plain text or links. The combination of videos and photos are the key to super exposure.
Therefore don’t over invest in content and under invest in distribution. Its about publishing the content constantly, you cant focus all your efforts one week and then leave it the next. Ensure the video is shared over a longer period of time to maximise its effectiveness.
Measure your success
Establish key metrics and KPI’s to tie the video to your practice goals. This will enable you to track and improve for future campaigns. Make sure you have the systems in place to capture the relevant information and know how to interpret the data that has been generated.
Video should be a part of your overall marketing plan as it convinces patients to put trust in your practice.
If you would like any further information then give the Dental Design team a call on: 01202677277.