Yahoo has published its 2011 US Patent for “Social Reputation Ads”. The patent describes how marketers will be able to use social influence as a defining factor in targeting online users with Ads. Essentially, Yahoo will charge marketers more for…
Inspiring Infographics
18 June 2013 | Marcus Amberton | Creative Design, Internet, Marketing, Search Engine OptimisationFirstly what is an infographic? Quite simply; infographics are graphic visual representations of information, data or knowledge. Infographics are a great way to spice up a block, or collective of information. For example, instead of having 10 paragraphs of text…
For dental practices, it is difficult to ascertain an exact monetary figure from what is achieved from participating in social media. It has been well documented that, particularly for dental practices, social media is best regarded as a brand awareness…
Keywords remain a cornerstone in organic and paid search practices. Without defining,targeting and constantly moulding your keywords strategy, you are never going to get your site in front of many human faces, let alone a human who is looking for exactly…
Your logo says a lot about your dental practice. A logo should be eye catching, impressive but most of all portray or reflect the product or service your business is offering. The best logos are ones that are meaningful and…
What is social SEO? This fairly recently penned term refers to the idea that your activity across social media platforms can affect your website’s search engine rankings. Here are some top tips to optimise your social media activity with seo…
15 Tips for a Conversion Friendly Site
3 June 2013 | Marcus Amberton | Creative Design, Internet, Marketing, Pay Per ClickI found the following article on “15 Tips for a Conversion Friendly Ecommerce Site” while doing some research on user website conversion. Although more often than not, on your dental website you will not be selling any products or services…
Google Analytics (GA) is a data tracking service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. GA can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and…
With more dental practices blogging and/or querying the blogging process, this blog(!) highlights the values of the feature on your site and how it can positively affect the sites SEO with good practice. Publishing blog content at regular intervals has…
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