In marketing, key performance indicators (KPIs) are metrics used to evaluate the performance of your marketing activity. They can help give you insight into what is, and isn’t, working and can help you make improvements to your marketing strategy. While…
Traditionally people would rely on the Yellow pages or word of mouth to research for local businesses such as restaurants, hairdressers and dental practices. The advent of the internet has certainly changed people’s habits as a study by The PEW…
The results are in! Firstly, if you are an existing client reading this and you took part in our annual survey, we’d like to thank you very much for the time and effort. We wholeheartedly value your feedback. Detailed below…
The SEO industry estimates that Google changes it’s algorithm around 500-600 times a year. With many of these changes being quite minor, often they hardly have any reasonable affect, but there are occasional major changes that can affect the search…
Every company is fighting to be more visible online than their competitors. With the top position in Google search results gaining 33% of the traffic (Search Engine Watch), companies are spending an increasing amount of time and money on improving…
It’s important for a Dental Practice to show their personal side to connect with patients visiting their website. The ‘Meet the Team’ page is a vital part of any website as it’s how your patients and website visitors find out…
We’re often asked about exact match domains and their effect on SEO and the online marketing strategy for the dental practice. Choosing the right domain for your new dental business is one of the most important business decisions you will make….
Do you know the difference between inbound and outbound marketing? What if I tell you that you’ve most likely been, or are still doing, both of them. Outbound Marketing (push marketing) is considered the more traditional or classic form of…
Being a dentist is not just about teeth, it’s also about building trusting relationships with your patients. Dentistry is an extremely interpersonal profession. Patients willingly place their health, appearance, and money in your hands when they choose your practice. Instilling confidence in…
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