The SEO industry estimates that Google changes it’s algorithm around 500-600 times a year. With many of these changes being quite minor, often they hardly have any reasonable affect, but there are occasional major changes that can affect the search…
Every company is fighting to be more visible online than their competitors. With the top position in Google search results gaining 33% of the traffic (Search Engine Watch), companies are spending an increasing amount of time and money on improving…
It’s important for a Dental Practice to show their personal side to connect with patients visiting their website. The ‘Meet the Team’ page is a vital part of any website as it’s how your patients and website visitors find out…
We’re often asked about exact match domains and their effect on SEO and the online marketing strategy for the dental practice. Choosing the right domain for your new dental business is one of the most important business decisions you will make….
Do you know the difference between inbound and outbound marketing? What if I tell you that you’ve most likely been, or are still doing, both of them. Outbound Marketing (push marketing) is considered the more traditional or classic form of…
Being a dentist is not just about teeth, it’s also about building trusting relationships with your patients. Dentistry is an extremely interpersonal profession. Patients willingly place their health, appearance, and money in your hands when they choose your practice. Instilling confidence in…
Why Dentists should spend more of their budget on online marketing in 2017
18 November 2016 | Marcus Amberton | Internet, MarketingYou’ve probably heard the phrase “You need to spend money to make money.” This is generally true but it is quite a difficult philosophy to buy into (excuse the pun) when small businesses like Dentists are considering their annual budgets….
Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local…
Search Engine Land Study – Possum Update
4 November 2016 | Marcus Amberton | Marketing, Search Engine OptimisationThis week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…
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