Dental Design SEO Survey 2016

21 December 2016 | | Marketing

The results are in!

Firstly, if you are an existing client reading this and you took part in our annual survey, we’d like to thank you very much for the time and effort. We wholeheartedly value your feedback.

Detailed below is a summary of the feedback, what we’ve deduced from the results and what actions we are taking based on the feedback from our SEO clients.

We asked 5 questions about our overall SEO service:

  1. Overall, how are we doing?
  2. What features of our SEO management package are the most important?
  3. How do we rate in the delivery of these features?
  4. What are the perceptions of the costs involved in the SEO management?
  5. Any other comments?

From this we found out the following:

Most important SEO management features

Search Engine Rankings # 1

Enquiries # 2

Amendments # 3

How are we doing?

Overall –  79% ‘Excellent/Good’

Search Engine Rankings – 68% ‘Excellent/Good’

Enquiries – 53% ‘Excellent/Good’

Amendments – 76% ‘Excellent/Good’

What did the survey tell us?

tickOverall Satisfaction with SEO Management improved. 32 said “Excellent” compared to 14 in 2015. 48 said “Good” compared to 43 in 2015.

tickBetter response rate than last year. 26% as opposed to 15% last year.

tickThe percentage of people rating “Number of enquiries to the website” as poor has decreased from 9% to 4.9%.

wrong2The rate in which we deliver on features and services has gone down, however this may be due to the fact the response rate has almost doubled this year.

What are we going to be doing?

Taking steps to monitor, gauge and track enquiries by;

  • Get in on contact with the practices that have left comments from the survey to address any issues.
  • Increase our client visits – We have found this helps greatly with our relationship building.
  • Expanding our corporate marketing service.
  • Expanding the team – First time in 3 years – This will allow us more time to spend with each client to maintain our service levels.

What’s changed over the last three years.

We’ve been gathering this data over the last four years using our annual survey.

We utilise your feedback in making decisions about what to offer in our SEO packages, where to place our resources in staffing, and what metrics to monitor based on what is important to your online marketing requirements.

3-years

 

 

 

 

 

 

 

 

 

We are pretty proud of the results we have gathered so far, however, not to rest on our laurels, we’ll be rolling out the survey again next year, so look out for it and have your say!

In the meantime, call the team on 01202 677277 to let us know how we are doing.

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