Boost your SEO in 2017!
It’s that time of year for a bit of self-evaluation, a smidgen of reflection followed by large positive steps forward! Isn’t it? If New Year’s resolutions are not really your thing personally, they should be professionally. And they certainly should be when it comes to your online marketing strategy.
Here’s 5 tips to boost your SEO in 2017
Add value
The content you generate as a dental practice matters and its pretty useless unless it adds any kind of value to the reader. To ensure this, you have to write content FOR THE PATIENT. This means that your content will more likely show in the rankings, as it will contain the relevant keywords that patients use to search for dental treatment
Quick tips to add more value with your content:
- Examine your existing dental practice content and find the most popular topics. You can do this by checking google analytics and seeing what pages are visited most often.
- Learn more about your patients and find the questions that you’re going to answer
- Stay relevant and use seasonal information to stand out amongst the crowd.
Delight with seamless user experience
According to Forrester, 93% of online experiences start with a search.
There’s a difference between thinking your website works OK for a new user and knowing that it delights them so much they don’t have a choice about calling you, reading more, or sending a contact form.
You need to be completely confident that all necessary tweaks have been made to ensure a smooth visit;
- Test your site’s link and fix the broken links to minimise the error pages or the duplicate content
- Your content should be appealing both for users and search engines and thus, both readability and crawlability should be taken into consideration
- The navigation should help the user browse the pages without problems. From the menu structure to the link structure and the page’s design, even a slight detail may impact the user experience
- A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.
Invest in your content
Whether through taking time to write great content yourself, or investing in a skilled copywriter, your content must be appealing to your audience and search engines alike.
2016 has shown that search engines are focusing more on the actual content rather than its optimisation and there’s strong evidence to see this trend stick.
Remember, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.
Make it visual
Optimise the visual content of your website with videos and images with correct titles, alt text, metadata and keywords to take effect of this great SEO booster.
Make sure you;
- Think carefully of the titles
- Pay attention to the file’s size
- Create a video transcript to facilitate your content’s discovery from search engines
- Be unique, add personality and make your visual content shareable
Tidy up your online footprint
Keeping your online content on all the platforms that are available is hard, but necessary.
Let’s say you have a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Are the details accurate to help users find more about your dental business?
You never know where a potential patient might be wanting to check you out, so it’s important to ensure all points of contact are always up-to-date.
Contact Dental Design about on-going management for your website, which includes support for all the above. Call 01202 677277.
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