It’s that time of year for a bit of self-evaluation, a smidgen of reflection followed by large positive steps forward! Isn’t it? If New Year’s resolutions are not really your thing personally, they should be professionally. And they certainly should be when it comes to your online marketing strategy.
Here’s 5 tips to boost your SEO in 2017
The content you generate as a dental practice matters and its pretty useless unless it adds any kind of value to the reader. To ensure this, you have to write content FOR THE PATIENT. This means that your content will more likely show in the rankings, as it will contain the relevant keywords that patients use to search for dental treatment
Quick tips to add more value with your content:
According to Forrester, 93% of online experiences start with a search.
There’s a difference between thinking your website works OK for a new user and knowing that it delights them so much they don’t have a choice about calling you, reading more, or sending a contact form.
You need to be completely confident that all necessary tweaks have been made to ensure a smooth visit;
Whether through taking time to write great content yourself, or investing in a skilled copywriter, your content must be appealing to your audience and search engines alike.
2016 has shown that search engines are focusing more on the actual content rather than its optimisation and there’s strong evidence to see this trend stick.
Remember, the combination of seamless user experience with quality content can have a very positive impact on your SEO rankings.
Optimise the visual content of your website with videos and images with correct titles, alt text, metadata and keywords to take effect of this great SEO booster.
Make sure you;
Keeping your online content on all the platforms that are available is hard, but necessary.
Let’s say you have a Google+ page, but you’re not using it anymore (or you tend to forget to share your content there). Are the details accurate to help users find more about your dental business?
You never know where a potential patient might be wanting to check you out, so it’s important to ensure all points of contact are always up-to-date.