Learn how to use content to market your business

28 November 2016 | | Marketing

Being a dentist is not just about teeth, it’s also about building trusting relationships with your patients. Dentistry is an extremely interpersonal profession. Patients willingly place their health, appearance, and money in your hands when they choose your practice. Instilling confidence in your services and persuading potential patients to trust you is extremely important.

Original, informing content is the most powerful tool a practice can utilize to win patients. Appealing content that prompts patients to contact you is essential to the success of your practice.

Why content matters


Nobody appreciates people going on and on about how great their product or service is anymore.  Today, patients require a subtler approach: you need to educate, engage, inspire, and establish trust. Basically you need to provide good content and watch how it helps you create a lasting bond with your patients.

Search Engine Optimisation

Content marketing is a long-term, advanced SEO strategy. You can no longer simply create a practice website and then forget about it. Adding fresh, new content regularly helps you get more quality traffic, but it also helps convert visitors into new patients.

Content plays a major role in the conversion process, as it is what answers patients questions, shows you are an authority in your field and encourages people to call for an appointment. Content marketing is a hugely effective way of liaising with your prospects and clients in a way that ultimately enhances your dental practice’s reputation and authority.

Where to start?

Many practice owners find it difficult to see the value in sitting down and spending valuable time writing an article and posting it online where people can read it for free. But actually it’s really quite straightforward, your articles get read by potential patients, then one day when they need or want the services of a dentist or are unhappy with the one they already have and are looking for a new one, they may see your practice’s name crop up in a Google search and they’ll be more inclined to click on your name than they would another dental practice they haven’t heard of.

Content marketing helps to differentiate you from your competitors and showcase your products, services and skills. All of this enhances your reputation so therefore drives traffic towards your site and practice, and opens up opportunities for engagement with potential patients.

If you would like any further information then please give the Dental Design team a call on: 01202 677277.

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