Re-branding is an essential part of keeping your brand up to date. Get it right and you’ll reap huge benefits. Define your objectives What’s your USP? Why is your service unique? Market Research – Identify your competitors Identify industry trends…
It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
Truly Frightening Mobile Mistakes (that we don’t make)
28 October 2016 | Marcus Amberton | Blog, Marketing, TechnologyWe’ve been harping on about mobile design and mobile friendly websites for some time now. Google has repeatedly provided information via their developers website..https://developers.google.com about upcoming changes to the algorithm, which over time have all leaned towards ensuring websites with decent…
As of September 2016, YouTube now boasts over a billion users (almost a third of all people on the Internet) and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. Mention YouTube and most people will…
Can Social Improve Your Online Presence?
18 October 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGoogle uses about 200 ranking factors in their algorithm but how can social media influence your websites performance. The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable…
Google to divide it’s index and focus on Mobile
14 October 2016 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle has recently announced that it is going to create a separate mobile index which will be the primary index that the search engine uses to respond to queries. A separate desktop version will also maintained. This information was obtained from Gary…
Most practices have some form of email contact with their patients, but are they using an email signature/template when sending emails? Email signatures may not seem important but they can make a big difference to how people perceive your practice especially…
Penguin 4.0: what does it mean for your SEO?
6 October 2016 | Lucy Mander | Marketing, Search Engine OptimisationAt the end of last week Google finally rolled out it’s Google 4.0 algorithm update. The links which point to a website dramatically affect the performance of a website in the organic search results. These links can have a positive and…
Every website from time to time needs amending. You might have staff changes, changes to the services you provide or just want to experiment with features on your website. Having access to web designers is important as there are going…
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