Online marketing is probably the most important channel to attract new patients for your dental practice. A change in user behavior means that users will now use the internet over more traditional channels like the Yellow Pages to search for local…
Search Engine Land Study – Possum Update
4 November 2016 | Marcus Amberton | Marketing, Search Engine OptimisationThis week, I’m sharing Search Engines Lands’ study results for the affect that the Possum update had on local SERPS. Joy Hawkins conducted the study taking data sources from reputable SERP trackers; Mozcast, Algoroo and BrightLocal. Joy comments that there has…
Re-branding is an essential part of keeping your brand up to date. Get it right and you’ll reap huge benefits. Define your objectives What’s your USP? Why is your service unique? Market Research – Identify your competitors Identify industry trends…
It’s the time of year of all things ghostly and ghoulish. So I thought I’d put together a blog which highlights the PPC errors that scare me the most, along with some tips which will ensure that you are treated…
Truly Frightening Mobile Mistakes (that we don’t make)
28 October 2016 | Marcus Amberton | Blog, Marketing, TechnologyWe’ve been harping on about mobile design and mobile friendly websites for some time now. Google has repeatedly provided information via their developers website..https://developers.google.com about upcoming changes to the algorithm, which over time have all leaned towards ensuring websites with decent…
As of September 2016, YouTube now boasts over a billion users (almost a third of all people on the Internet) and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views. Mention YouTube and most people will…
Can Social Improve Your Online Presence?
18 October 2016 | Lucy Mander | Marketing, Search Engine Optimisation, Social MediaGoogle uses about 200 ranking factors in their algorithm but how can social media influence your websites performance. The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable…
Google to divide it’s index and focus on Mobile
14 October 2016 | Marcus Amberton | Marketing, Search Engine OptimisationGoogle has recently announced that it is going to create a separate mobile index which will be the primary index that the search engine uses to respond to queries. A separate desktop version will also maintained. This information was obtained from Gary…
Most practices have some form of email contact with their patients, but are they using an email signature/template when sending emails? Email signatures may not seem important but they can make a big difference to how people perceive your practice especially…
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