Google uses about 200 ranking factors in their algorithm but how can social media influence your websites performance.
The number of times your page/domain has been shared on Facebook has an impact on your rankings and is the most valuable Facebook signal.
We all know that reviews help SEO in a very real way. Patients love to see reviews when they are going to select a new practice for the first time.
Facebook is a very easy site for people that follow you to write a review and make their opinions known. Furthermore, those who are following you are likely to write quality reviews as well.
Facebook reviews are also incorporated into the Google platform, so with Facebook reviews, you really are getting two for the time and investment in one, so-to-speak. Facebook is really a platform for brand awareness, pre/post-purchase exploration, and branding support.
The cool thing about Facebook is that people actually prefer to leave reviews on Facebook, since they are on the platform frequently.
Other ways Facebook can help with your online presence:
Number of Facebook Likes: Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.
Facebook Comments: Facebook Shares, the number of comments a given URL has received on Facebook has a positive impact on rankings although less important than shares.
Authority of Facebook Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
If you would like any further information then please give the Dental Design team a call on: 01202 677277.