Google to divide it’s index and focus on Mobile
Google has recently announced that it is going to create a separate mobile index which will be the primary index that the search engine uses to respond to queries. A separate desktop version will also maintained.
This information was obtained from Gary Illyes, a webmaster analyst with Google, at Pubcon. Illyes didn’t give a timeline in his press release, but in a follow-up with Search Engine Land, he confirmed that it would happen within a few months.
Google first announced that it was experimenting with the idea of a mobile index last year at SMX East. Since that time, Google has obviously decided that a separate mobile and desktop index would be beneficial moving forward, especially now that mobile has over taken desktop search volume.
The most substantial change will likely be that by having a mobile index, Google can run its ranking algorithm in a different fashion across “pure” mobile content rather than the current system that extracts data from desktop content to determine mobile rankings.
Its clear that mobile search optimisation becoming vitally important, and Google continues to invest in this area. If your website isn’t mobile optimised, we can help! Please contact us on 01202 677 277 for a free marketing review.
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