Many of us get hundreds of emails a month being delivered into our inbox, and most of them are not even opened. But how can you make sure that your emails are being opened? Personalise Your Emails Open rate is…
How can your practice improve emotional connections with patients?
20 September 2016 | Lucy Mander | Marketing, Social MediaPatient satisfaction doesn’t always guarantee patient loyalty. Satisfied patients frequently change their Dentist or Doctor due to finance options, convenience, and long wait times among other reasons. You need something a little more than satisfaction to achieve loyalty. An emotional…
After your website gets potential patients interested in the services that you offer, they will most likely head to your “About Us” page to make sure your practice is the right choice for them. On the web you can’t communicate with…
Local SEO and On-page Optimisation
7 September 2016 | Lucy Mander | Marketing, Search Engine OptimisationWith local search becoming more and more important for small businesses it’s important to understand the basics. This includes building citations, gaining online reviews, creating quality content and on-page optimization for increasing the chances of ranking higher in local search…
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Creating calls to action for Social Media that actually convert is extremely…
In the world of Local SEO, we despair if a Dentist tells us that he or she is relocating their practice to a new address. There is a lot that could go wrong when a business moves, but Google is slowly…
Optimise Your Video’s To Improve Rankings
26 August 2016 | Lucy Mander | Creative Design, Marketing, Social MediaVideo content has skyrocketed over the past few years and hosting videos on your own YouTube channel and website can be extremely beneficial for your Search Engine Optimisation. Consider the following tips to help put you ahead of the competition:…
Your website is one of the greatest assets of your dental business. Being able to correctly value your business assets and identifying the need for investment towards what brings revenue is Business School 101. From the domain, to the content…
In 2015, we heard several informal statements from the search giant Google, that mobile search volume would likely overtake desktop searches at some point this year. Google just confirmed this is now the case. This is also reflected for a high number of our clients based…
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