Most practices have some form of email contact with their patients, but are they using an email signature/template when sending emails? Email signatures may not seem important but they can make a big difference to how people perceive your practice especially…
Penguin 4.0: what does it mean for your SEO?
6 October 2016 | Lucy Mander | Marketing, Search Engine OptimisationAt the end of last week Google finally rolled out it’s Google 4.0 algorithm update. The links which point to a website dramatically affect the performance of a website in the organic search results. These links can have a positive and…
Every website from time to time needs amending. You might have staff changes, changes to the services you provide or just want to experiment with features on your website. Having access to web designers is important as there are going…
Many of us get hundreds of emails a month being delivered into our inbox, and most of them are not even opened. But how can you make sure that your emails are being opened? Personalise Your Emails Open rate is…
How can your practice improve emotional connections with patients?
20 September 2016 | Lucy Mander | Marketing, Social MediaPatient satisfaction doesn’t always guarantee patient loyalty. Satisfied patients frequently change their Dentist or Doctor due to finance options, convenience, and long wait times among other reasons. You need something a little more than satisfaction to achieve loyalty. An emotional…
After your website gets potential patients interested in the services that you offer, they will most likely head to your “About Us” page to make sure your practice is the right choice for them. On the web you can’t communicate with…
Local SEO and On-page Optimisation
7 September 2016 | Lucy Mander | Marketing, Search Engine OptimisationWith local search becoming more and more important for small businesses it’s important to understand the basics. This includes building citations, gaining online reviews, creating quality content and on-page optimization for increasing the chances of ranking higher in local search…
A call to action is a way for you to entice your social media audience to focus their attention on the next action you want them to take. Creating calls to action for Social Media that actually convert is extremely…
In the world of Local SEO, we despair if a Dentist tells us that he or she is relocating their practice to a new address. There is a lot that could go wrong when a business moves, but Google is slowly…
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