A is for Algorithm – Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult for anyone to second guess exactly how googles algorithm works B…
Google is pretty smart…
24 February 2017 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationIntelligence being the ability to acquire and apply knowledge and skills would raise the question; is google intelligent? It would be a matter of opinion, a lot of people would argue that a computer or software can’t be intelligent…
Do your blog posts need that extra pow? Most of us know the idiom: “A picture paints a thousand words”. But whilst adding images to your blog posts is a good idea, your posts can be further enhanced by adding…
5 Star Reviews with 4.8 Rating – Google Ratings Explained
17 February 2017 | Marcus Amberton | Internet, MarketingWe’ve been encouraging dental practices for some time now to ask patients for Google reviews. The need to gain Google reviews for your local dental practice continues to increase for a number of reasons; The competition has long ago cottoned on….
Why do Dentists need SEO?
10 February 2017 | Marcus Amberton | Blog, Internet, Marketing, Search Engine Optimisation, Social MediaWhen you think about it, everyone needs a Dentist. Meaning everyone has looked for a Dentist at one point in their lives. When people begin looking there are 3 things that are imperative: SEO – Being the first dental practice…
Return Of Investment (ROI)
9 February 2017 | Marcus Amberton | Blog, Creative Design, Internet, Marketing, Search Engine Optimisation, Social Media, TechnologyWe at Dental Design want the best results for our clients, and the best results are the rate of return for investing. It’s important to understand the ROI for any SEO implementation; we advise all our clients what to expect,…
Alternatives to Google?
8 February 2017 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationSo why do we always focus on Google anyway? My generic answer is “that is where the majority of your potential patients are searching for a dentist”. Whilst I stand by this statement, I thought I’d unpack it a bit…
As reported by searchengineland.com, Google has recently announced that the new version of the Google Maps Android app will now tell you how difficult it is to find parking at your destination. This is based on predictive data, similar to how…
In marketing, key performance indicators (KPIs) are metrics used to evaluate the performance of your marketing activity. They can help give you insight into what is, and isn’t, working and can help you make improvements to your marketing strategy. While…
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