…A strong brand builds trust! Your personal brand is how you appear to everyone. Today, building your personal brand is just as important as building your company’s brand – in fact, it might even be more important. Consumers want to hear…
Clearly, engaging with content has become a staple online activity, one which opens up significant opportunities for brands to establish meaningful dialogue with their audiences. So what exactly is content marketing? It’s the creation and publication of original content —…
If you’re a regular follower of our blogs here at Dental Design, you’ll have picked up on (amongst some other dental marketing gems), the very strong message of just how important it is to get your patients to leave you…
Implementing Facebook advertising is one sure-fire technique for reaching potential patients, increasing likes and driving website clicks. Why? Using Facebook advertising to increase your “Likes” can be very beneficial – once a patient likes your page, they essentially become followers…
What is remarketing? Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you…
Marketing Statistics 2017
16 March 2017 | Lucy Mander | Blog, Marketing, Pay Per Click, Search Engine OptimisationSearch Engine Optimisation 66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017! 41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise…
The Importance of Pictures
10 March 2017 | Marcus Amberton | Blog, Marketing, Search Engine OptimisationImages are great to attract attention to parts of our website that we want viewers to look towards. For me, they are also an important consideration when deciding whether to explore the website or not. The factors I take into…
A is for Algorithm – Search engines use complex algorithms to determine which sites to rank. Google uses over 200 factors when ranking websites, which makes it very difficult for anyone to second guess exactly how googles algorithm works B…
Google is pretty smart…
24 February 2017 | Marcus Amberton | Internet, Marketing, Search Engine OptimisationIntelligence being the ability to acquire and apply knowledge and skills would raise the question; is google intelligent? It would be a matter of opinion, a lot of people would argue that a computer or software can’t be intelligent…
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