The Benefits of Remarketing
What is remarketing?
Remarketing is a marketing technique that allows you to target users who have previously visited your website with banner ads. You use marketing to bring a visitor to your website, and if they don’t make a purchase, you use remarketing to bring the visitor back to your website and convert them into a sale.
When people look for products and services online, they rarely convert on their first visit. Instead, people visit a site, then they check out competitors, they price compare and sometimes they just get distracted. About 96% of visitors leave websites without converting.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. The remarketing ads can be delivered in text and/or image display formats. The ads are managed in Google AdWords and are shown on web pages visited by your target audience that accept Google advertising placements.
How does it work?
Remarketing works by placing cookies on your website visitors machine when they meet your criteria. Their cookie ID is added to your remarketing list. You can have multiple lists with a range of different criteria.
For example you may wish to target visitors that viewed a particular page or section on your website but didn’t make a purchase or complete and enquiry form.
Top Tips:
- Create as many remarketing lists as you want
- Create copy for the ads and landing pages that is tailored to site visitors
- Exclude certain audiences
- Place a higher bid when your remarketing list audience searches for keywords
- Don’t show the same ads to someone over and over
- Customise the Ad to the user
- If you have an ad for a specific offer, make sure you have consistent messaging on the website
- Set up conversion tracking and make sure to stop sending ads to patients that have already converted
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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