Marketing Statistics 2017

16 March 2017 | | Blog, Marketing, Pay Per Click, Search Engine Optimisation

Search Engine Optimisation

66% marketers say improving SEO and growing their organic presence is their top marketing priority of 2017!

41% of adults and 55% of teenagers are already using voice search daily, and the figures are set to rise steadily in 2017!

Almost 19% of all search queries get direct answers or rich snippets from Google and the numbers are set to grow in 2017, making it important to have structured data on your websites!

Local SEO has been around for a while, and experts predict that it will become more important to businesses striving to create a local clientele base in 2017 and beyond!

Google said AMP could improve the speeds at which your pages load by 15 to 85%. If you’re grasping for lead generation and conversion, as many marketers are, that makes AMP worthwhile for 2017!

As part of your 2017 strategy, you should implement a scheme markup. “Google has been increasing it’s usage of quick answers, growing from just over 22% in December 2014 to over 40 percent by the beginning of 2016 and should continue to grow”.

In 2017, app developers may start developing more kinds of search-friendly content exclusively in-app, and Google may start boosting certain types of apps to start phasing out website-based content!

It is important to optimise calls because by the end of 2018, there will be 73 billion phone calls generated from mobile search alone. Calls from search are growing by 42% a year!

Pay Per Click

Total paid search phone spending increased 134% year over year!

96% of Google’s revenue is Google Adwords PPC advertising and will grow in 2017!

When it comes to paid social media ads, the overwhelming majority use Facebook ads (84%) followed by Google ads (41%) and LinkedIn ads (18%).

64.6% of people click on Google ads when they are looking to buy an item online.

The average conversion rate in Adwords across all industries is 2.7% on the search network and 0.89 on the display network.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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