Inbound v Outbound Marketing
Do you know the difference between inbound and outbound marketing? What if I tell you that you’ve most likely been, or are still doing, both of them.
Outbound Marketing (push marketing) is considered the more traditional or classic form of marketing. It has been around forever and relies more on forcing your brand on consumers. It is generally less targeted than inbound marketing as this form of marketing is mostly used to expose your brand to everyone regardless of whether or not they are interested at the time.
Examples of outbound marketing:
- outdoor billboards
- television ads
- direct mail
- sales calls
- newspaper ads
Inbound marketing (pull marketing) is used to expose your brand to consumers when they have interest. It is less aggressive than outbound marketing, and more targeted, and tends to provide a much better return on investment.
Inbound marketing is almost exclusively a web-based method and incorporates social media, blogging, paid ads and SEO to name a few.
Inbound marketing is more measurable than outbound as well as it provides the capability to track the performance of your marketing activities effectively.
So, what is the best form of marketing?
Ideally, if your budget allows for it, you should use both marketing strategies.
However, whilst outbound marketing is still a popular strategy marketers use, an increasing amount of business’ marketing budgets are being used on inbound marketing, and this form of marketing will soon over take outbound marketing.
If your budget is limited, inbound marketing would be a better investment.
If you would like to discuss your dental marketing with one of the team, please feel free to give us a call on 01202 677277.
Inspiration taken from – Search Engine Journal
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