The increased usage of smartphones, such as i-phone, and mobile apps was one of the defining features of digital marketing in 2010. And this is only going to continue in 2011 and forward, therefore as a progressive dental practice you…
Decreasing Bounce Rate – Tips for Writing Effective Web Headlines
12 May 2011 | Marcus Amberton | Internet, Search Engine OptimisationWhat does Bounce rate mean? A websites bounce rate is the percentage of people or visitors that leave your website or landing page after only looking at the first page that is displayed, i.e. there is no further interaction from…
The Google Boost service will be available to use in the UK over the summer. Initially trialled in some of the major US cities over the last few months, Google Boost allows businesses with a Google Places account to set up an automated…
For those working in the search engine optimization industry the way results are shown on a page is always an interesting subject. Now Google, who are by far the biggest search engine, seem to have begun testing a new layout for…
Blogs have been around for quite a while but there are still many people who doubt the power of article and blog marketing on the website. I would like to stress the importance of this type of marketing and how…
IE9 is released meaning a new wave of CSS3 support
4 May 2011 | Dental Design | Creative Design, Internet, Search Engine OptimisationIE9 has finally been released much to the delight of designers and developers everywhere. Early figures show that the market share of IE9 is growing rapidly and is far surpassing earlier versions including the dreaded IE6, for which numbers have…
Google Launching instant preview for Adwords
27 April 2011 | Marcus Amberton | Search Engine OptimisationIt has emerged that Google is in the process of rolling out Instant Previews (small thumbnails that show when a user mouses over an ad) for all Google PPC ads. Up till now, the “instant preview” feature was only available…
Just over a month ago Google introduced an algorithmic improvement designed to help people find more high quality results in the search results. Code-named ‘Google Panda’, the search coding change was initially tested in the US but it has since seen a worldwide…
One of the reasons that more and more of our dentists and dental practices are using Social Media such as Facebook and Twitter is to boost their rankings on Google. Amy, like many other bloggers use shortened URLs (like ) on her twitter…
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