Microsoft has spent over 100 million on advertising the Bing search engine since its launch in an effort to increase its market share and to try and topple the search engine giant, Google. The advertising has had an impact, Bing”s…
The social media field is expanding, Facebook and Twitter are still the most dominant, but Linked in is rapidly gaining followers, and, more importantly, the socio-economic profile of its members is ideal for dentists and dental practices. The value of…
mobile internet stats and trends
20 May 2011 | Marcus Amberton | Internet, Search Engine Optimisation, TechnologyTecmark has recently published a report into the UK’s mobile internet usage, analysing the stats and treads for 2010/11. In this blog, I am going to highlight their findings and assess what impact mobile internet usage could have on dental…
The increased usage of smartphones, such as i-phone, and mobile apps was one of the defining features of digital marketing in 2010. And this is only going to continue in 2011 and forward, therefore as a progressive dental practice you…
Decreasing Bounce Rate – Tips for Writing Effective Web Headlines
12 May 2011 | Marcus Amberton | Internet, Search Engine OptimisationWhat does Bounce rate mean? A websites bounce rate is the percentage of people or visitors that leave your website or landing page after only looking at the first page that is displayed, i.e. there is no further interaction from…
The Google Boost service will be available to use in the UK over the summer. Initially trialled in some of the major US cities over the last few months, Google Boost allows businesses with a Google Places account to set up an automated…
For those working in the search engine optimization industry the way results are shown on a page is always an interesting subject. Now Google, who are by far the biggest search engine, seem to have begun testing a new layout for…
Blogs have been around for quite a while but there are still many people who doubt the power of article and blog marketing on the website. I would like to stress the importance of this type of marketing and how…
IE9 is released meaning a new wave of CSS3 support
4 May 2011 | Dental Design | Creative Design, Internet, Search Engine OptimisationIE9 has finally been released much to the delight of designers and developers everywhere. Early figures show that the market share of IE9 is growing rapidly and is far surpassing earlier versions including the dreaded IE6, for which numbers have…
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