google boost coming to the UK
The Google Boost service will be available to use in the UK over the summer. Initially trialled in some of the major US cities over the last few months, Google Boost allows businesses with a Google Places account to set up an automated advertising campaign, running their Places listing as an ad on relevant Google searches and on Google Maps. The idea is to allow businesses and marketing agencies to create adverts within their Google Places account easily and quickly and not have to worry about the ongoing management like you do in Ad words.
Boost ads show up under sponsored ads with a blue pin next to them, and include the company address and phone number. Users who click the ads will be taken to the business’s location on Google Maps.
To set up the service, business owners simply choose their business categories, provide ad copy and set a budget. Basic ad performance metrics will be available on the Google Places dashboard.
Used alongside Google Tags, Boost could give location-specific travel and leisure businesses such as hotels the ability to advertise to a very targeted group, offer users deals and engage with potential customers searching in their area.
Here’s how the ads will appear (reminiscent of Local Listing Ads). The blue pin will make them “pop” and in some cases more effective than conventional AdWords:
I think this Google product could be very successful – it is clearly targeting the SMB owners who don’t necessarily have the time and expertise to setup and run an effective Google Adwords campaign. However as with most Google products, you do have to bit a little tech savy to use them so I don’t think this will put Dental Design out of the PPC business just yet!
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