Instagram is one of the largest social platforms, with over 28 million users in the UK and still growing. CEO of Instagram, @mosseri, recently shared some new information about the new changes coming to the platform in 2022 and details…
Google’s New Page Speed Insight Update
29 November 2021 | Aniqa Tabassum | Blog, Internet, Marketing, Search Engine OptimisationIn early November, Google announced it was making some changes to site speed reporting tool PageSpeed Insights (PSI). PSI is a tool used by website managers and developers to assess the speed of their site, whilst offering suggestions on how…
Alt-text: What is it and how does it impact SEO?
27 October 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationCurrently 33% of Google SERP show images – and with Google regularly updating its algorithm to improve search results, it’s likely to increase! That means, despite your best SEO efforts, you could still be missing out on another source of…
Optimising Page Experience for SEO
24 September 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationWith Google’s new algorithm changes to rankings and around 1,040,000,000 results for the phrase “dentist near me”, it’s important to consider how users experience your website. Page experience is a set of signals used by Google (and other search engines)…
When potential patients visit your website, they’re not just looking for your practice opening hours or what treatments you offer, they’re also trying to determine whether they can trust you. Are you the right choice? Or should they book an…
Optimise your content for Google Featured Snippets
27 July 2021 | Aniqa Tabassum | Blog, Search Engine OptimisationContent is the backbone of an effective SEO strategy. Search engines such as Google aim to give users the best search experiences – this now includes featured snippets. Google’s featured snippet is a unique result that stands out among the…
SEO is one of the most important long-term strategies for bringing organic traffic to your website, however a high number of online visitors doesn’t always necessarily mean more patients walking into your practice. To ensure users on your website are…
Reaching the first page of Google is not an easy (or quick) task. Even with excellent SEO, it may take months for your website to be seen by users searching for your practice – this is where Paid Google Ads…
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