Blog Posts From Lucy Mander

Social Media Trends Video More and more practices are promoting themselves with live videos and stories. Influencer Marketing Utilising non-celebrity influencers continues to engage patients through relatable content. Disappearing Content Content that lasts for only 24 hours highlights the urgency…

Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. How can you improve your Instagram page for your practice? Profile Use your practice name for SEO purposes Include your URL…

Identify your target market and check out competitors Which patients are being targeted as part of your marketing activities? Identify your patients. Review and analyse their marketing activities Create a checklist of their best practices Optimise your Website Use targeted…

Augmented Reality Augmented reality (AR) and virtual reality (VR) have been a top social media trend for the last couple of years and there will be new ways to use them. User-generated content One of the best ways to get…

Christmas is just around the corner, but there is still time to consider your marketing for the festive season! So what should we be thinking about over the next 4 weeks? 1. Special Offers Are some of your products and…

Video marketing can no longer be ignored as it is one of the most powerful marketing tools online right now, getting more popular every day. Statistics reveal that more than 80% customers buy a product after watching a video put…

Google makes changes to its ranking algorithm almost every day. Sometimes we know about them, sometimes we don’t. Here are the most important algorithm updates of recent years… Panda – 2011 Google’s Panda Update is a search filter introduced in…

Setting up Facebook’s conversion tracking will let you track your return on investment. The Facebook pixel lets you track conversions for your ad campaigns two ways: with standard events and custom conversions. The custom conversions method is the simplest form…