Social Media Content & Trends
Social Media Trends
Video
More and more practices are promoting themselves with live videos and stories.
Influencer Marketing
Utilising non-celebrity influencers continues to engage patients through relatable content.
Disappearing Content
Content that lasts for only 24 hours highlights the urgency of an offer, incentivizing patients.
Transparency
Practices are learning to be more transparent with their patients as it’s easier for patients to them share their opinions.
Interactive Chatbots
Marketing over direct messages is increasing in popularity as they become more user-friendly.
Your Social Media Content Calendar
Create Monthly Goals
Start small, be specific and set a realistic time frame to achieve each goal.
Determine what you will share
Plan content around the campaigns and goals you want to achieve.
Create the calendar template
Use Google Docs spreadsheets to plan your content.
Add content to the calendar
Add posts from your working library and colour code each type of content.
Gather and create content
Research, gather your content, write blog posts, and share images.
Track posts and promotions
Use a spreadsheet to track the dates you share content on each social channel.
If you would like any further information then give the Dental Design team a call on 01202677277.
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