Studies have found that nearly half of all Google searches are local. And as more and more businesses recognize that optimizing for these searches is a requirement, the prospect of ranking is becoming very competitive. It is therefore vitally important…
There are more than 1.86 billion monthly active users on Facebook which is why it’s such an important marketing strategy. The Facebook algorithm is constantly evolving in order to provide a better experience for users. When a user visits Facebook,…
Video Marketing 2017 was a big year for video marketing, but 2018 will be even bigger as companies incorporate video marketing into all aspects of their customer experience. Video marketing is projected to account for 80% of total internet traffic…
Email marketing gives you the capacity to deliver your messaging straight to the inboxes of your potential patients. Email marketing only works however if subscribers want to receive emails from your practice. Reaching the right audience with the right message…
Having a professional online presence is crucial for any business today. By marketing your dental practice well, you will be able to attract high-quality, reliable patients. Add Google Analytics to your website Optimize the metadata on your website Update your…
Social Media Sharing content on social media is already popular, but 2018 will see more content being published on social platforms. Patients are already on social media so publishing content on these platforms makes it easier to reach out to…
On February 8th 2018 Google announced that, beginning in July of this year, Chrome will now be marking all HTTP sites as ‘not secure’, moving in line with Firefox, who implemented this at the beginning of 2017. This now means…
Social Media must work in conjunction with your content and SEO strategies in order to raise your site’s profile and traffic. Social media can help increase new visitors and maintain returning visitors. If you publish engaging, informative articles and posts…
Link building is the process of getting other websites to link back to your website. All practices should be building links to drive referral traffic and increase their site’s authority. Search engines use links to crawl the web; they will…
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