Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…
The link building potential for Dental Practice websites is something we are passionate about implementing, supporting and encouraging. Arguably, link building is the cornerstone of the world-wide web and how it influences indexing of the content of the web for users. As well…
In light of the recent announcement from Google regarding HTTPS website encryption, we are in the process of adopting HTTPS encryption for all of our clients’ websites. What does this mean? You may have noticed the ‘secure’ symbol when visiting…
Social media marketing is word-of-mouth marketing at its core – the tricky part is executing and creating the “buzz” that drives it. “Quality content” is content created for humans by humans. If you run your online business, you can’t afford…
Connecting and engaging with clients and fans is a great way to show the human side of your business to establish trust and loyalty. However, if you’re going to delve into the world of social media, you need to be…
First impressions are vital on the web! Page loading time is an important part of any website’s user experience and is becoming a more important factor when it comes to search engine rankings. Every practice wants to increase their conversion…
What could be better than having others talking about how great your practice and services are? A video testimonial is common on websites these days. People value the opinions of their peers. According to a BrightLocal study, 84% of consumers…
Every August (for the last 5 years), we start the process of gathering feedback from practices under our existing care. This is achieved with a quick and easy (if I say so myself having designed it), 6 question survey sent…