Link building is the process of getting other websites to link back to your website. All practices should be building links to drive referral traffic and increase their site’s authority. Search engines use links to crawl the web; they will…
Facebook will prioritize local stories in your News Feed
15 February 2018 | Lucy Mander | Social MediaIt’s the third big change Facebook has announced in the last month and now you may start seeing more posts from local publishers popping up in your News Feed. Facebook announced that it will begin prioritizing local news, bumping it…
Choose the right platform for your practice – There are a variety of social media platforms and each one has its unique purpose. In order to create a successful social media marketing strategy, choose the right platform for your practice….
Post multiple photos at once – One of the biggest features that has been added to the Instagram recently was the ability to add multiple pictures at once, you can add up to 10 photos at once. The power of…
Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…
Call to actions are buttons that prompt your patients to take a specific action. This could mean learning more about your products and services, downloading a practice newsletter or taking you up on monthly special offer. When creating call to actions,…
Social Media is a vital part of a business’s marketing strategy and overall success. With an established social presence a business has the ability to instantly reach out to their targeted audience and share valuable content, photos, videos, and products…
Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…
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