Don’t restrict your search terms – Whether you start with specific or broad keywords, make sure you mix them over time. Have an even mix of long, specific phrases and short search terms. Test different ads – Try different search…
Call to actions are buttons that prompt your patients to take a specific action. This could mean learning more about your products and services, downloading a practice newsletter or taking you up on monthly special offer. When creating call to actions,…
Social Media is a vital part of a business’s marketing strategy and overall success. With an established social presence a business has the ability to instantly reach out to their targeted audience and share valuable content, photos, videos, and products…
Google Analytics provides actionable data that can be used to increase traffic and improve conversion rates. Outline what you want to achieve Know what you want to track and improve regarding your online presence and set specific goals for those…
Competitive Analysis Who are your key competitors, what can you learn from them and what will it take to outperform them? Why? What is the fundamental purpose of your business that inspires everyone in the organisation to do what they…
The link building potential for Dental Practice websites is something we are passionate about implementing, supporting and encouraging. Arguably, link building is the cornerstone of the world-wide web and how it influences indexing of the content of the web for users. As well…
In light of the recent announcement from Google regarding HTTPS website encryption, we are in the process of adopting HTTPS encryption for all of our clients’ websites. What does this mean? You may have noticed the ‘secure’ symbol when visiting…
Social media marketing is word-of-mouth marketing at its core – the tricky part is executing and creating the “buzz” that drives it. “Quality content” is content created for humans by humans. If you run your online business, you can’t afford…
Connecting and engaging with clients and fans is a great way to show the human side of your business to establish trust and loyalty. However, if you’re going to delve into the world of social media, you need to be…
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