Social Media is a vital part of a business’s marketing strategy and overall success. With an established social presence a business has the ability to instantly reach out to their targeted audience and share valuable content, photos, videos, and products of their customer’s interest. Without a strong presence, businesses are missing out on the most popular and modern way to increase brand awareness and traffic for their company.
Facebook
- Use a recognisable profile picture and attractive cover photo
- Incorporate links to your website within your profile description
- Implement call to action buttons on your page
- Share high-quality photos and videos
- Respond to comments from your fans
- Place your Facebook page as a widget on your website to increase followers
- Create contests and giveaways for your audience
- Experiment with Facebook Advertising to grow your brand and sales
Best times to post
- Thursday, Friday, Saturday and Sunday
- 1pm to 3pm
Twitter
- Use a high-contract brand image for your profile
- Include your business URL in your bio with a call to action
- Keep your tweets short, mix in funny and factual information
- Utilize images and photos to increase engagement
- Use hashtags in your tweets
- Respond to questions users ask and tweet out questions to increase engagement
Best times to post
- Monday, Tuesday and Wednesday
- 12pm to 1pm and 5pm to 6pm
Instagram
- Make your brand known and easy to recognize visually
- Place a detailed description of your business and link back to your website on your account
- Post high-quality content
- Research hashtags and use the ones your audience has interest in
- Follow users within your niche
- Mix in fun and humor
Best times to post
- Sunday, Monday, and Thursday
- 2pm to 4pm and 8am to 9pm
If you would like any further information then please give the Dental Design team a call on: 01202 677277
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