Are you Linkbuilding?

1st November 2017 | | Blog

The link building potential for Dental Practice websites is something we are passionate about implementing, supporting and encouraging. Arguably, link building is the cornerstone of the world-wide web and how it influences indexing of the content of the web for users.

As well as the high-quality linkbuilding work that we do on behalf of our clients, there is also linkbuilding that can be implemented from within the practice.

Here are a few tips below:

• Links from Dental suppliers and equipment companies – The easiest way to get a link back from a dental supply or equipment company is to offer up a website testimonial with a link back to your website instead of listing your city.  It never hurts to ask, especially if you are a valued customer.

• Check to see if any organisations you belong to will link to your website – Do you have a link on your local Chamber of Commerce website? How about on any of the websites that you’ve done Dental Courses with? Professional dental organisations not only can grow your professional network but also can be a great source for link building to your dental website.

• Patients, family, and friends – Do you have valued patients who have their own business websites who might link to you on their useful links page? Check with any family, friends or close acquaintances who may be willing to link to your website…asking around is the key here!

• Create useful content – Creating a resource page is a great way to obtain links back to your dental website, if you can write content that you patients find useful – topics like ‘oral hygiene tips’ or ‘caring for your children’s teeth’ would be popular – you will find that your website gets more links than if you were just to leave it with treatment information and your contact details. People link to useful, informative content.

• Sponsor a local event – Often local events have their own event websites that stay up long after the event has ended. Being an event sponsor not only offers you involvement in your dental patient community but a chance to be featured on their websites. Charity events are good for this.

• Writing guest articles for online publications – Most blogs and online publications are always looking for experts in various fields to provide articles. Get to know the local journalists in your community and introduce yourself as a go-to specialist on dental-related subjects. Is there a popular blog in your niche where you can offer an expert opinion on teeth whitening, the latest in dental implants, or the proper way to brush your teeth to prevent cavities? There are many top mom bloggers who would love to share advice from dentists along with their regular blog articles. Just make sure your guest articles always include a link back to your dental website.

• Online reviews – You can use sites such as Dentist Finder to send out patient review requests which will build your online reputation and increase your links. Don’t forget reviews direct through Google (these require your patients to sign up to a Google account) as these certainly have a positive effect on SEO and inbound links.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

More posts from our team

Previous Post:
Next Post:

Back to all news

Five Star
Reviewed Marketing
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
"Would definitely recommend to a friend"
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
"I cannot recommend Dental Design highly enough"
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
"Really great company to deal with"
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
"Very professional, efficient & adaptive to new situations"
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
"I cannot recommend them highly enough"
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
"Has been invaluable and gone out of her way to help us"
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
"We love the look of our practice website. Very professional!"
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
"Dental Design stood out both in their knowledge of the industry and their professionalism"
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
"The team and package offered at dental design was unrivalled"
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
"absolutely fantastic and are always on hand to help"
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
"Dental Design are fantastic to work with"
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
"always met with a swift and professional response"