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How to Create Testimonial Videos

8th September 2017 | | Creative Design, Marketing

What could be better than having others talking about how great your practice and services are?

A video testimonial is common on websites these days. People value the opinions of their peers. According to a BrightLocal study, 84% of consumers trust online reviews as much as personal recommendations. Sharing testimonial videos on your social media channels can help you guide your audience in the direction you want.

Being on camera can be nerve-racking for some so help your patient feel at ease by setting appropriate expectations. Explain the schedule for the interview and any other details they should know.

The first step is to think about the questions you’ll ask your patients. Memorized lines however, can sound like memorized lines, so sit down and have a conversation. The more candid, the better. You’ll certainly want to provide your patient with some sort of guideline ahead of time on things to talk about, so they know what’s coming, but this will be more like the questions you might ask as opposed to a written script.

Video testimonials, like most marketing videos, should be kept short. The sweet spot is about 45-60 seconds, although anything up to 3 minutes can work. Try not to stuff your video with too many benefits as the viewer will become overwhelmed and click away from your testimonial video without taking away a single thing.

Your video can be easily uploaded to YouTube, where it can be linked to social media and embedded on your website. There are dozens of approaches to promoting your videos, where to host it and how to edit it after it’s finished. In post-production, make sure to share the screen with a variety of footage to provide visual stimulation. Even something as simple as offering multiple camera angles of your patient can add interest.

If you would like any further information then please give the Dental Design team a call on: 01202 677277

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