The past few years have witnessed a significant power shift towards mobile users which is only projected to increase over time. Although the mobile industry initially offered such basic services such as search and social networking, mobile users have come to expect…
While the number of digital marketing channels may have grown since the early days of the internet, email is still the most effective for marketers. Despite the stigma of being middle-aged technology, email is still useful and universally accepted. Saying that its one…
The Benefits Of Online Marketing v.s Offline Marketing
10 January 2014 | Lucy Mander | Internet, MarketingMarketing your practice online brings many benefits that are not available with traditional and offline marketing. Not only has the internet dramatically changed over the years but so has marketing. Online marketing can include: • Website • Search (SEO) • Email…
In order to understand and analyse the success of your website there are a variety of analytic tools to measure everything from time spent on the site to cost per engagement. Bounce rate is one area marketers can’t afford to ignore,…
Do you want to effectively engage with your patients and stand out from competition? There’s no secret formula to successfully engaging with your audience but applying ‘The 80/20 Rule’ should work effectively within your social media strategy. Content marketing is…
Will the new Foursquare App boost engagement with local businesses?
12 December 2013 | Lucy Mander | Social MediaFollowing on from Pinterest “Place Pins”, Foursquare is another location-based social networking site for smartphones helping you find the perfect places to go in your local area. Foursquare has yet to find the right mix to make the app a…
The value of Pinterest may have just escalated as brands can now feature their company using “Place Pins” – an interactive map for the places people want to visit. Admittedly its been aimed initially at the hospitality industry for places to visit around the world, allowing users…
Link building is something anyone can do, especially if your practice has a valuable website. However going after good links takes knowledge and can be a dificult task. Starting with a few basic strategies can help build confidence and understanding: 1….
The question lies as to why so many dental practices are outsourcing SEO work and how much they are willing to invest in an agency they are initially unfamiliar with? SEO often comes as an afterthought to dental practices, not being…
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