The 80/20 Rule For Social Media

The 80/20 Rule For Social Media
17 December 2013 | | Social Media

Do you want to effectively engage with your patients and stand out from competition? There’s no secret formula to successfully engaging with your audience but applying ‘The 80/20 Rule’ should work effectively within your social media strategy.Me Blog Image

Content marketing is a really important component of any social media strategy. Post content that is relevant to your patients at least 80% of the time to increase engagement and conversation. The remaining 20% is then used to promote your practice.

People use social media to be social, they don’t want to be subjected to a constant attempt to boost sales. Always make it about building relationships, rather than irritating your patients with irrelevant content.

Social media is intended for two way conversations. Your practice should post content your patients can relate to. This is how relationships are built, by building trust and an honest relationship with your audience.

20% of Your Practice’s Content – Include Persuasive Call-to-Actions:

When working on the 20% of your brand content include information that benefits your patients. Include a discount, special offer or provide useful statistics. Make sure you integrate a persuasive call-to-action that inspires your audience to learn more about your practice so it possibly leads to conversion in the future.

80% of Interesting Content – Make it Shareable:

Dedicating 80% to interesting content that really caters to the interests and needs of your patients. This could include the way you do business, practice news or what you believe is going on in your industry. Think about retweets, inspirational quotes, links to news and questions to initiate a conversation.

These simple steps will make the ‘sharing process’ a lot easier:

1. Follow influencers, and learn from what they find interesting.

2. Share interesting content with your own followers and try to connect with them.

3. Engage with your influencers so it motivates them to want to share your own content.

If a practice focuses too much on itself within social media as a means for boosting sales, its audience will immediately see through it and become disinterested. Only by discovering what your patients are really interested in and responding to those needs, will your practice be able to maintain a consistent and engaging online social media presence.

If you would like further information about how to use social media to your practice’s advantage give Dental Design a call on 01202 677 277 and we will be happy to help you.

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