The Benefits Of Online Marketing v.s Offline Marketing

The Benefits Of Online Marketing v.s Offline Marketing
10 January 2014 | | Internet, Marketing

Marketing your practice online brings many benefits that are not available Online and Offlinewith traditional and offline marketing. Not only has the internet dramatically changed over the years but so has marketing.

Online marketing can include:

• Website
• Search (SEO)
• Email Marketing
• PPC (Pay Per Click)
• Online Advertising
• Social Media

Compared to what is considered to be offline marketing:

• Catalogues
• Brochures
• Flyers
• Exhibitions
• Newspaper Adverts

The main deciding factor for why online marketing is more beneficial for your practice than offline is because this is where 90% of your patients will be. We are in a new era where so many people of different ages and genders are all accessing the internet.

Marketing Online Benefit #1 – You can make changes instantly

Making changes online is very quick and easy, allowing you to personalise your content and react to surrounding changes immediately. By monitoring and tracking how your advertisements are doing, you can make the decision to change a graphic or wording and do so without any problems.

Marketing Online Benefit #2 – You can track real-time results

Marketing online allows you to track real-time results using online analytics. Through analytics it is simple to monitor how many people have visited your webpage, how often, for how long and even who referred them. Quite quickly you can build up a profile of your perfect customer.

Marketing Online Benefit #3 – You can target specific demographics

Marketing online allows you to target specific demographics such as gender, age and location. You can even target specific income levels, education levels and occupation. It’s a lot harder to do this with traditional marketing.

Marketing Online Benefit #4 – Email, audio, video, blog, social media and newsletters

There are so many options when marketing online. You can use audio, video, blogging, email, social media and ongoing newsletters. If you were to do the same with traditional marketing you would need to select several outlets to cover all bases, not so when it comes to marketing online.

Marketing Online Benefit #5 – Instant Conversion Ability

When you market online you have the ability to convert a customer instantly. This is not the case with traditional media such as magazine ads, newspapers or television.

Marketing Online Benefit #6 – Cheaper than Offline

By using online marketing a practice can stretch their marketing resources much further than if they solely went down the traditional offline route. Website design and SEO is not necessarily cheap, but it is instantly more rewarding and takes less budget than a traditional marketing campaign. There is also a lot you can do online yourself for free or with a low budget, especially when it comes to social media.

If you are struggling with your online marketing and need help with SEO, social media or website design give us a call today on 01202 677277.

More posts from our team


Previous Post:
Next Post:

Back to all news

Reviews2025
Five Star
Reviewed Marketing
5 gold stars
google review logofacebook review with 5 stars
"Excellent service from James at Dental Design, thank you very much for your prompt attention whenever I get in touch! Would definitely recommend to a friend" Alison Tarmey View Full Testimonial
Google reviews logo "Would definitely recommend to a friend"
5 gold stars
"As a dental practice manager I cannot recommend Dental Design highly enough. They are just brilliant at what they do. Lucy and her colleagues are just an email or a phone call away...." Emma Smith View Full Testimonial
Google reviews logo "I cannot recommend Dental Design highly enough"
5 gold stars
"Really great company to deal with. They always respond quickly and are truly reliable. I would 100% recommend, the staff are so friendly and helpful." Michelle Molloy View Full Testimonial
Google reviews logo "Really great company to deal with"
5 gold stars
"I got increased traffic and new patients applying to my surgery, once Dental Design upgraded my website. They are very professional, efficient & adaptive to new situations..." Joanna Gallop View Full Testimonial
Google reviews logo "Very professional, efficient & adaptive to new situations"
5 gold stars
"Lucy has been a star, responding to and acting upon our requests in a prompt, efficient and professional manner, as well as the rest of the Dental Design team..." Abhay Shah View Full Testimonial
Google reviews logo "I cannot recommend them highly enough"
5 gold stars
"...Since the website has been up and running Lucy Mander has been our point of contact. She has been invaluable and gone out of her way to help us, especially during COVID-19 lockdown... " Lucy Jones View Full Testimonial
Google reviews logo "Has been invaluable and gone out of her way to help us"
5 gold stars
"Thank you for all your help and support, and the provision of valuable learning aids for our patients and staff alike in these difficult times. We love the look of our practice website. Very professional!" Sandra Luck View Full Testimonial
Google reviews logo "We love the look of our practice website. Very professional!"
5 gold stars
"Dental Design stood out both in their knowledge of the industry and their professionalism and can-do attitude. All of their staff are exceptionally competent and knowledgeable..." Harvey Rook View Full Testimonial
Google reviews logo "Dental Design stood out both in their knowledge of the industry and their professionalism"
5 gold stars
"Having done extensive research into all the dental website companies, the team and package offered at dental design was unrivalled..." Neil Shah View Full Testimonial
Google reviews logo "The team and package offered at dental design was unrivalled"
5 gold stars
"The team at dental design (especially Rosie) are absolutely fantastic and are always on hand to help. They are professional, friendly and extremely efficient. Rosie always gets back..." KiKi Wilmot View Full Testimonial
Google reviews logo "absolutely fantastic and are always on hand to help"
5 gold stars
"Dental Design are fantastic to work with, our website is amazing and the support they provide is second to none. Our account manager Rosie L is a fabulous point..." Luke Lucas View Full Testimonial
Google reviews logo "Dental Design are fantastic to work with"
5 gold stars
"Having worked with the Dental Design team for the last six months, I've found them not only helpful, but friendly and approachable too. I bombard Marcus with regular..." Sophie Harper View Full Testimonial
Google reviews logo "always met with a swift and professional response"
5 gold stars
desk with branded documents