Facebook Gives Practices More Targeting Options
Facebook ads are powerful because of the targeting options it now gives to marketers. They are
now making changes to the way practices can target their ads to Facebook users by introducing multiple targeting features, which will help practices focus on the types of patients they are wishing to target. This can be achieved by using primary targeting types such as location, demographic, interests and behaviour.
Location
Practices now have a lot more control over how they target their ads based on location targeting campaigns to various geographical locations such as town, city, county and country.
Demographic
Most ads on the web are targeted at broad demographics, reaching exactly who we want to target. By narrowing the people who see your posts, you can actually get more engagement. There are many new demographic options added where practices can target based on specific types of education or even the job or workplace title that the Facebook user holds.
You can also target your posts by a wider range of options including:
- Gender
- Relationship status
- Educational status
- Interested in…
- Age range
- Location
- Language
Interests
Facebook has also expanded how you can target Facebook users based on their interests. Instead of simply having the ability of targeting based on broad categories and keywords, advertisers can drill down to specific topics, such as all people who liked you on Facebook can now be targeted as group.
Behaviours
Advertisers can also target based on behaviours, for example the types of off-line activities they are doing, such as website visits, purchases, or device usage. This should help encourage some practices to try Facebook advertising with its new controls over where their ads are appearing and greater restrictions on exactly which Facebook users are seeing and engaging with their advertisements.
Facebook ad targeting is however only as useful as the strategy behind the ad campaign.
If you would like any further information then give Dental Design a call on: 01202 677 277
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