Top 10 Viral Videos- What dental practices can learn from them
The top ten viral videos of 2013 have been announced. What does it take for a piece of content to go viral? What’s the big secret? Unfortunately there isn’t one.
James Whatley, social media director at Ogilvy & Mather Advertising London, says:
“You may as well read an instruction manual on how to win the lottery…Yes, you might pick up a few tips, but any major success will be purely accidental.”
Rather than trying to focus on creating content which could go viral, it’s better to look at what your patients may find informative or entertaining; tell a story and then promote from there.
“Big budget campaigns by big brands achieve big results, certainly – but that’s not achievable for every business,” says Kate Cooper, managing director at social media agency Bloom Worldwide. No brand should be putting together online content purely with the goal of “going viral” in any case, she says. “It’s too hit and miss.”
Instead, use content to promote your practice and services, such as videos, photos, polls and quizzes. These are easy to make and relatively cheap to produce, in order to capture your audience’s attention. For example, your hygienist could create ‘how to’ videos for flossing or your practice manager could take photos of fun moments in your practice.
Don’t be scared off by bigger company’s social media strategies with sky high production value, focus on creating good content which is timely, relevant and compelling and you will reap the rewards!
If you would like further information about how social media could work for your practice, give Dental Design a call on: 01202 677 277 who will be happy to help you.
2013 Top Ten Viral Videos
Dove – Real Beauty Sketches: 135,838,683 views
Turkish Airlines – The Selfie Shootout: 133,722,104 views
Volvo Trucks – Epic Split: Live Test 6: 102,430,941 views
Google – Chrome For: 95,598,261 views
Evian – Baby & Me: 75,779,488 views
Intel/Toshiba – The Power Inside: 70,052,385 views
5-Hour Energy – 5-Hour Energy Helps Amazing People: 67,860,563 views
Jay-Z – Magna Carta Holy Grail: 57,344,188
YouTube – What Does 2013 Say?: 56,230,354
Miami Heat – Harlem Shake Miami Heat Edition: 55,087,246
Source: Visible Measures
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